• TITLE and META tagging
• Building and managing keyword lists
• Establishing targeting parameters
• Providing strategic insight through regular reports.
• Analyzing and recommending specific search engine optimization enhancements to assist with natural or algorithmic search engine placements
• Gathering industry research for search engine strategy development and positioning
• Analyze traffic, lead flow for web sites and make adjustments as needed.
• Provide well defined technical, design, content, optimization strategies for search engine improvement that maximizes ROI and increases the rank of SEO and effectiveness of PPC campaigns
• Research and generate keywords with tools like WordTracker or Google Keywords to match relevant content pages for SEO and PPC campaigns
• Monitor / optimize SEM lead acquisition campaigns to meet and exceed our weekly & monthly traffic & lead volume targets
• Provide SEO guidance in technical areas such as server infrastructure, website structure and page construction, url structure, internal linking, CSS, JavaScript referencing and programming standards.
• Examine the linking environment and craft a plan for the acquisition and optimization of inbound links
• Build and test new ads and landing pages
• Manage email marketing campaigns
• Initiate “Viral Marketing” over the web
• Troubleshoot search engine indexability issues
• Analyze competitive sites
• Write site and search ad copy
• Document search engine optimisation strategies and procedures
Responsibilities in SEO Services
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